If you’re going to post a job online, you should take the time to do it right, or you’re opening yourself up to a flood of unqualified resumes (and people you have to follow up with that never should have applied in the first-place).
Most job postings do a reasonable job of bragging about a company, but the best ones focus on what is in it for the candidate. Here’s a good outline of how your job description could be formed:
- Job Title – Company name – Location
- Description of the opportunities available for the right person.
- List the KSAs required for the job, the knowledge, skills and abilities a person will need to succeed in the role. This listing should include degrees or education that are needed, and you should designate if certain things are optional, as opposed to required.
- Finally, describe your company’s culture, available benefits, and other items about your culture, the job location or other things pertaining to the lifestyle people would have working with you.
Overall, when writing your job posting, remember to put yourself in the candidate’s shoes. Job seekers today want to know what’s in it for them, and will go far and wide to find it (or leave when you don’t provide it). Millennials (Gen Y) are the most-aggressive in this category.
There are some good suggestions online you can follow, such as this post at CollegeRecruiter, and this post about writing a job advertisement not a description. You may want to consider your overall website as well, following tips from this post about how to use your company’s website better for job-postings.
